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Couple in Love with Shopping Bags and white text that reads Play Together...Stay Together Registered Trademark

The Ultimate Store for Couples®

Lover's Lane® first opened their doors in 1992 and quickly turned into one of the largest Midwest businesses selling sensuous lingerie and romantic gifts, with a focus on sexual health & wellness. Now nearly 30 years later, what started as one location has grown to over 30 on the belief that 'Knowledge is Sexy.' We make every effort, and attribute our success, to properly educating our customers on the benefits of sexual health & wellness. When you shop with Lover's Lane®, you are making a well-informed purchasing decision. Our stores are designed to make shopping for romantic gifts fun and exciting; our Romance Specialists are extensively educated on all our products from adult toys, lingerie, bedroom essentials, and so much more. A positive sex life builds self-esteem and confidence. Sexy has no age, no shape, no restrictions, and no inhibitions - everyone can be sexy! Lover's Lane® will help you love who you are, love yourself, love your body, love your relationship!


In Store Experience - Welcome Lover®

Two images, One couple at computer with white text that reads Gifts of Love registered trademark. Second image is a couple looking at toys with white text that reads Sensuous Love registered trademark

Talking about sex is second nature to us and we believe that everyone should enjoy a happy, fun, and healthy sex life! However, we understand that discussing sex can be a sensitive, personal subject. Our Lover’s Lane® Romance Specialists keep this in mind while you shop, and give the utmost attention to being understanding, open-minded, discreet, and making you as comfortable as possible while guiding you through the purchasing process. Lover's Lane® is a judgement-free zone. We strive to provide a hassle-free shopping experience so purchasing adult toys, lingerie, or any other products is simple, educational, and most importantly, rewarding to your sexual health. Lover's Lane® prides itself on our staff being well-educated researchers, and quality test controllers. Once we provide you with the knowledge, features, and benefits, all you have to do is select the right merchandise for you and your desires!

Shop Online - We Sell Fun®

Keeping things fun and exciting in your love life is what Lover’s Lane® is all about. We also understand that privacy is extremely important when you are creating a relationship with us. This is why we want you to feel safe and secure each time you shop on All purchases made online are delivered in discreet, secure packages, with no indication of their contents. The return address labels will be from Lane Direct in case you need to send something back to us. We also do not send spam email or share your information with any third party.

THE PLEASURE IS YOURS Registered Trademark

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Intimacy Advisor - Always New Always Exciting®

Want to know the latest sexy little secrets? Check out the blog for a dose of sex tips, tricks, advice and awareness. Learn from our sexperts the ins and outs of the hottest sex toys and sensuous lingerie, also find out what will drive your partner crazy in bed! These secrets deserve to be shared, and at the Intimacy Advisor blog, we love to give you more than a peek! There are special guests helping to answer your questions, as well as posts to get you in the mood for love. Log on today and Spice Up Your Love Life...Tonight!®


Lover's Lane® Podcast - Love Uncensored®

A couple laughing together with white text that reads Monogamy Without Monotony Registered Trademark

Stay up to date with the latest news and trends when it comes to sexuality and wellness with the Lover’s Lane® podcast. Launching in the fall of 2020, this weekly show helps create a comfortable discussion about sexuality, intimacy, overall health, and how the combination of these ideas help form an amazing sex life! Make it a habit to stay knowledgeable about the hottest trends in sex toys and enhancements, plus get a few ideas and tips along the way that might be useful in your next close encounter with your partner. You know what they say, the more you know the better it gets.®

Two images, One woman smiling with a shopping bag, with white text that reads Lover Girl registered trademark. Second image is two women in lingerie with white text that reads Sexy Has No Size registered trademark

Loyalty Program - All You Need is Love®

Lover’s Lane wants to be more than just friends with benefits. We want to enroll you into our Frequent Lover loyalty program, and give some love back for being a loyal member. Love Has Rewards® so start rewarding yourself with points for every purchase, and receive exclusive discounts and special offers that only true Frequent Lovers will be offered. We will even show you some love during your birthday and anniversary months too! For more details, and to start getting the love you deserve, sign up today!


GIFTS FOR GROWN UPS Registered Trademark

E-Gift Cards - Best. Gifts. Ever®

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Sending your love is now a click away with Lover’s Lane® e-gift cards! E-gift cards are easy to order, simply choose the card design, what denomination you would like to send, enter your loved one’s email address, and surprise them with a sexy gift that lets them know how important they are to you. Spice up your love life tonight, no matter where you are, with a Lover’s Lane® e-gift card, redeemable in store and online.

A couple embracing with white text that reads Sensuous Lingerie & Romantic Gifts Registered Trademark

Sales and Savings - What's Your Orgasm Worth®

At Lover’s Lane® we run numerous sales throughout the year, so stay tuned in. To find amazing deals, sign up for our email subscription and you will be the first to know about all our promotions, specials, and incentives, including our LOVE BUCKS® program that provides discounts on in-store’s just one of the ways we show appreciation to all our customers!

Love Club® Coupon Book - Foreplay Essentials®

Is looking for a deal your passion? We want to reward you with More Romance, More Intimacy, More Often®, with our one of a kind Love Club® Coupon Book. Inside, there are $500 in savings on Lover’s Lane® purchases made in store and online. Plus, to sweeten the deal, there are 40 favor coupons that you can pass on to your lover for steamy requests that will bring the two of you closer together. Save money and amp up your sex life...what could be better?

Two images, One box of toys, with white text that reads Toy Chest and Pleasure Guide registered trademark. Second image is a man sitting down looking at a cell phone with white text that reads Lover Boy registered trademark

Lover’s Lane® is excited to share the knowledge that we have gained from helping couples enhance their romantic relationships for nearly 30 years. We want you to have the utmost confidence in your purchasing decisions. In store, our Romance Specialists will let you know exactly how our sex toys will tease and please, what look will flatter your body type, and even which sex lubricant pairs best with each bedroom toy! We want to be sure to answer all of your concerns, and have you excited to go home to your lover. Our Frequent Lover loyalty program will keep you informed of the latest promos, including free shipping and other benefits exclusive to members. Plus, Lover’s Lane® offers fast delivery methods to ensure you get what you need quickly. From mild to wild, Lover’s Lane® will increase your intimate pleasure and erotic adventuresso get started today!

Rekindle the Passion with Intimate Fashion registered trademark

Valentine's Day - Love is all you need®

Two images, One woman laying down with a toy, with white text that reads My B.O.B registered trademark. Second image is a couple embracing with white text that reads Instant Sexy registered trademark

Valentine’s Day is Lover’s Lane® time to shine, and we work extra hard to make sure you find a gift that lets your partner know how much you’re in love. There are tantalizing styles of lingerie, from babydolls to teddies, chemises to corsets, cami sets, bustiers, gowns and robes, Lover’s Lane® has you covered, barely! We strive to make any body type comfortable and sexy, and offer an array of sizes that are perfect, from petite to the curvy sizes. If you want to experience new and exciting sensations, check out Lover’s Lane® massage products, which include Shunga, Intimate Earth, High on Love, and Kama Sutra, they’re so popular that you’ll be a repeat customer literally overnight! Valentine’s doesn’t always mean you will spend the entire day in bed, and Lover’s Lane has options for going out as well, including clubwear, and outfits that will flatter your figure; you'll find a sexy selection of dresses, tops and skirts.

Halloween & Halloween Lane® - Be the Fantasy®

A photo of a couple laying down with white text that reads The Romantic Gift Store registered trademark

No one ever wants to show up at a Halloween party and experience 'the same costume syndrome,' that awful feeling of wearing the same sexy costume as someone else! That’s why at Lover’s Lane®, we have hundreds of accessories that you can mix and match to make a look that is one of a kind! Be uniquely you; start off with an alluring wig, add a pair of sexy stockings, or maybe a pair of high heel shoes, gloves, body jewels and make any costume your very own. There are no rules, and you control how you want to look daring, alluring, or provocative. Dress up all year round, role play in a sexy police officer uniform, nurse, maid outfits, or be a naughty schoolgirl. Lover's Lane role play outfits are a guaranteed way to create a fun and interesting night!

Gifts For Grownups

Christmas & Holidays - A Season to be Naughty®

Holidays are the time of year to spread some sexy love and cheer! Lover’s Lane will make your winter nights warm and toasty. Lover’s Lane® offers unique holiday fashion that will make you the present that your partner can’t wait to unwrap! You’ll find the perfect excuse to stay home this holiday season when you shop at Lover’s Lane® for the most sophisticated and high tech selection of bedroom toys® available! There are plenty of ways to play together® , including fun games and massage oils & lotions that will lead to anything but silent nights! There are also roleplay outfits and fetish gear to get you in the Be The Fantasy mode. When it comes to gift giving, there is only one place you can get something that lets your partner really know how much you love them...and Lover's Lane, where we specialize in Gifts For Grownups® .

Current Offers
Half Off All Clearance

Half off all clearance. Discount shows when added to the cart. Valid through 2/29/24 EST

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$100+ Gift with Purchase

Spend $100 and get a FREE Hibiscus Kiss Air Stim Toy (retail $59, #LL-2988). While supplies last.

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$50+ GWP

Spend $50+ and receive a FREE heart-shaped personal alarm keychain (retail $6.95) automatically. While supplies last.

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Free Standard Shipping $69+

Standard shipping & handling is free with any $69+ purchase! Valid through 2/28/24 EST.

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HALF Off Branded Gifts

Enjoy half off our entire selection of branded gifts, online and in stores. Discount is automatic, no code required. Valid while supplies last.

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