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Privacy Statement

Your right to privacy is very important to us. We send your purchases to you securely packaged with no indication of their contents, return addressed from Lane Direct™. Even your credit card statement is billed from Lane Direct™. As in any transaction, your credit card company will have only the name of the seller (Lane Direct™), purchase date, total cost, and other information necessary to process the transaction.

When placing an order and providing your e-mail address, it is strictly used to give you order confirmation and ship confirmation e-mails. You will only receive marketing e-mails from Lover's Lane when you subscribe to our e-mail list.

Applicability of Privacy Policy

This privacy policy applies only to the information collected,,, and our stores.

Updating Personal Information

It is important to keep your personal information accurate and up-to-date. To do this, we provide you with the opportunity to update or modify your personal information, including billing and shipping information, through the My Account page of or, or by calling a customer service representative at 888-568-3775.

Collection, Use and Disclosure of Personal Information

We collect information from you that you provide to us at,, and our family of brands when you register for an account, update an account, or shop online. Categories of information collected include name, address, e-mail address, recipient's e-mail address, telephone number, credit card information, and messages or reminders you create. This information is used to enable and to deliver merchandise that you have ordered, to fulfill requests that you have made, to contact you or the recipient(s) in the event of order or delivery difficulties, to respond to your inquiries, and to deliver information about our products or website to you, including adding you to our print catalogue mailing list. If you make a purchase through and, the information you provide will be added to our database. All credit card information is stored in an encrypted form for security. You should be aware that and may disclose specific information about you if based on our good faith belief that it is necessary to comply with the law or is necessary to protect the users of our website, the site, or the public at large. Please note if you voluntarily disclose information, personal or otherwise, online in any community area, that information can be collected and used by others. If you post personal information online (such as your e-mail address), you may receive unsolicited messages from others. Lover's Lane has no control over this use of your personal information.


For your convenience, our website may contain links to other sites. Lover's Lane is not responsible for the privacy practices or the content of such other websites. Registering to receive Lover's Lane E-mail allows you to receive exclusive information about special offers, sales events, new products and much more. If you are not already registered, simply complete our sign up form to receive these special messages. If at any time you would like to stop delivery of Lover's Lane E-Mail, please follow the removal instructions located at the bottom of each message. Requesting to be removed from Lover's Lane E-Mail will not prevent you from receiving e-mail communications relating to any order you place at, or through catalogues in the mail.

Security Statement and take the following types of security measures: use of technologies and policies, such as limited access data-centers, firewall technology, secure certificate authentication and we limit the number of administrative and support staff who have access to your personal information. In addition, it is our policy not to send your credit card number via e-mail unless it is encrypted and only to send it to our own facility for decryption and order processing. We designed and to accept orders only from web browsers that permit communication through Secure Socket Layer (SSL) technology, for example, 3.0 versions or higher of Netscape Navigator and versions 3.02 or higher of Internet Explorer. This means you should not be able to inadvertently place an order through an unsecured connection. Although we have implemented the above security measures, complete security is not always possible or guaranteed.

Other Information We Collect

a. Navigational Information

When you visit our website, we collect your navigational information, such as the type and version of the web browser you are using, service-provider identification, IP address, the previous website you visited before coming to or, the website you go to after you leave or, the time it took you to connect to or, and the time to download pages on or Navigational information does not contain your name, address, phone number, email address or other information that would directly identify you. However, we may associate this navigational information with your personal information if you provide it.

b. Cookies and Clear Gifs

To better understand what you do while on our website, we use a browser feature known as a cookie. A cookie is a small data file that is stored by your web browser on your computer. It is used to determine things like how you navigate our website, what links you click on, and to remember you and your online purchase history when you return. This helps us improve your experience and improve our site, provide better customer service, and tailor offers to you based on your unique tastes through both your online and offline (e.g., in-store) interactions and purchase history.

We also use clear gifs (also known as a web beacon or web bug) on this website and in our emails. A clear gif is a nearly invisible pixel-sized graphic image on a web page, web-based document, or e-mail message. It helps us do things like view the URL of the page on which the clear gif appears and the time this website or Lover's Lane E-mail is viewed. Clear gifs in e-mails help us confirm the receipt of, and response to, our emails, including those that you forward to friends and family. They help deliver a more personalized online experience. These technologies may be used to help us see which of our interactive experiences our online users like the most.

Cookies and clear gifs also allow us to associate your online navigational information, or purchases and interactions (both online and offline), with any personal information you provide. We use this information to deliver products and services to you, improve our business, and to market our products and services on this and other websites and through a variety of media like email, mobile advertising, and direct mail. As an example, we may use cookies to keep track of what you put into your shopping cart. That can help us contact you if your online session is disrupted in mid-purchase, resulting in an abandoned cart. The end result is a more personalized experience that is designed to your needs and tastes.

You may always choose to block cookies or even clear cookies from your computer. Simply follow your browser's instructions on how to block and clear cookies. Note that blocking cookies may not block the "first-party" cookies that are placed on your computer when you visit our site. By first-party cookies, we mean those cookies that help us track how you use our website and allow you to purchase multiple items from multiple pages on our website. Otherwise, clearing cookies after each visit here will prevent observations from multiple sessions being aggregated over time. Please consider the consequences of blocking or clearing cookies. Many other websites rely on their cookies to provide you with services or features that you have requested or expect. With respect to cookies used as part of a survey, if you do not want the use of cookies to associate survey responses with your behavior on the site, you can elect to not take our survey.

Information Others Observe &/or Collect through Technology on Behalf of Lover's Lane

We evaluate and select third-party service providers to help us provide certain features on our site and analyze your site and purchase preferences. The following provides more information about these service providers.

a. Features

We use third-party services to provide certain features on this website. These third parties use some or all of the technologies described in the "Other Information We Collect" section to provide these features.

b. Analysis

We use analytics companies to better understand your use of this website, and web capabilities like embeddable widgets. For instance, these third parties may use customer surveys to determine satisfaction with the website and tie the responses to actual behavior on the website. We also use third parties so that we can evaluate and understand your online and store purchases to provide tailored offers and information to you. This information also allows us to improve this website, and its web capabilities. They accomplish this also by using some or all of the technologies described in the "Other Information We Collect" section.

How Is Technology Used To Serve Our Advertisements On Other Websites and What Choices Do You Have?

We contract with third-party advertising companies to deliver tailored online display and banner advertising to you on other websites. To serve this advertising, these third-party companies place, use, or rely on technology, such as cookies and clear gifs, to obtain information about customer interactions with us through our websites and your interactions with other websites. Once this information is gathered, it helps the third-party advertising companies select tailored ads from Lover's Lane and other companies for placement on websites around the internet, based on a customer's combined online and offline (e.g., in-store) shopping history and experience with us.

Questions/Changes in Policy

If you have questions or concerns with respect to our privacy policy, please feel free to contact us at [email protected] or call us at 888.568.3775. If elements of our privacy policy change, we will post the policy changes in our privacy policy on this website. If you are concerned about our privacy policy and how your personal information is used, please visit our site often for updated information.

Should you have any questions at all, please feel free to contact us via:

[email protected]

Please allow us 24-48 hours to respond to your email during our business hours Monday through Friday.

Customer Service:
Monday - Friday 8:00am to 4:00pm EST


Lane Direct™
46750 Port St.
Plymouth, MI 48170-6031

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