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Couple in Love

Who We Are

Lover's Lane was born in 1992 and quickly turned into a fast growing local Midwest business, selling sensuous lingerie and romantic gifts with a focus on sexual health & wellness. Now 29 years and 38 stores later, Lover's Lane has continued its belief system that 'Knowledge is Power.' We make every effort, and attribute our success, to properly educating our customers on the benefits of sexual health & wellness. When you shop with Lover's Lane, you are making a well-informed purchasing decision. Our stores are designed departmentally for ease of shopping; our Romance SpecialistsTM are extensively educated on all our products from adult toys, lingerie, bedroom essentials, and so much more. A positive sex life builds self-esteem and confidence. Sexy has no age, no shape, no restrictions, and no inhibitions - everyone can be sexy! Lover's Lane will help you love who you are, love yourself, love your body, love your relationship!

Woman shopping for adult toy

What Makes Us Different

We know that sex can be a sensitive, and even, uncomfortable subject. Our Romance SpecialistsTM are understanding, open-minded, discreet, and comfortable guiding you through the purchasing process. Lover's Lane is a judgement-free zone. Talking about sex is second-nature to us and we believe that everyone should enjoy a happy and healthy sex life! We provide a hassle-free shopping experience so that when it comes to purchasing adult toys, lingerie, or any other products it is simple, educational, and most importantly, not overwhelming. Lover's Lane prides itself on our staff being well-educated, researchers, and quality test controllers. Once we provide you with the knowledge, features, and benefits, all you have to do is select the right merchandise for you and your desires!

Couple with Lingerie

Local -vs- Internet

Since internet stores emerged, price matching has become a phenomenon. Unfortunately, when customers choose to purchase online versus in-store, they aren't necessarily getting what they paid for. Internet stores have been known to sell discontinued products that may be years old or first generations. In many cases, fulfillment for online retailers comes from overseas and/or remote locations making them difficult to contact, hold accountable, and lack customer support. When it comes to Lover's Lane, we pride ourselves on outstanding customer service! Our goal is to always make sure customers are aware of warranties, supply in-store tutorials, quality control, and are purchasing the best products for our customers' needs. Because Lover's Lane is local, our business supports the same community you do. We offer immediate gratification for buying in-store and if you choose to shop at, orders generally arrive in 1 to 2 business days. Most importantly, buying in-store versus online allows you to select your items mindfully by comparing, feeling the materials, or the vibration and fuctions. Also, trying on the lingerie, shoes, and other apparel allows you to make sure your choices fit and bring out your sexiness and confidence.

Couple in Love

Sexual Health & Wellness

Sex toys are for everyone, PERIOD. Deciding to introduce a sex toy or something new to the bedroom can be a game-changer. Studies have shown that bringing toys to the bedroom actually increases romantic encounters and improves a couple's sex life. The use of sex toys is known to relieve stress, increase self-esteem, and improve one's sexual self-awareness. Lover's Lane helps you take the guessing out of the gamble of what are the best toys, lubes, stimulants, etc! Don't get lost in the world of endless possibilities; we are here to provide all the tips & tricks, fun, and knowledge for your unique questions, desires, needs, and romantic situations.

Women shopping for toys and lingerie

Always New, Always Exciting®

Keeping up with the sexiest styles of lingerie, best new adult toys, and the hottest bedroom essentials is our job. Lover's Lane wants to make sure our customers feel amazing, confident, and sexy when they slip on that perfectly hand-picked piece of lingerie or bring something new into the bedroom. Our Romance SpecialistsTM are always up to date on the latest trends of intimate fashion and new high-tech toys! Shop our extensive collection of women's lingerie ranging from petite, regular, and plus sizes. Looking for a gift to spice things up or have a party you're planning? We have a huge collection of gifts for Bachelorette parties, birthdays, anniversaries, or just because! Stay in touch with us by signing up for our email notification of special offers, discounts, and the latest trends!

Couple snuggling in bed

Intimacy AdvisorSM

Want to know the latest sexy little secrets? Check out the Lover's Lane blog for a dose of sex tips, tricks, advice, and awareness. At the Intimacy AdvisorSM, you'll learn from our sexperts the ins and outs of the hottest sex toys and sensuous lingerie, also find out what will drive your partner crazy in bed! These secrets deserve to be shared, and at, we love to give you more than a peek! There are special guests helping to answer your questions, as well as posts to get you in the mood for love. Log on today and spice up your love life...tonight®.


Honesty & Privacy

Your privacy is important to us. We don't believe in spamming or sharing our customers' information to other companties. All in-store credit card purchases are billed from L. Lane (then store #). Internet purchases arrive in discreet secure packages with no indication of their contents and a return address from Lane Direct.

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Current Offers
Half Off All Clearance

Half off all clearance. Discount shows when added to the cart. Valid through 2/29/24 EST

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$100+ Gift with Purchase

Spend $100 and get a FREE Hibiscus Kiss Air Stim Toy (retail $59, #LL-2988). While supplies last.

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$50+ GWP

Spend $50+ and receive a FREE heart-shaped personal alarm keychain (retail $6.95) automatically. While supplies last.

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Free Standard Shipping $69+

Standard shipping & handling is free with any $69+ purchase! Valid through 2/28/24 EST.

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HALF Off Branded Gifts

Enjoy half off our entire selection of branded gifts, online and in stores. Discount is automatic, no code required. Valid while supplies last.

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