Skip to main content
Couple in Love

Who We Are - The Ultimate Store For Couples®

Lover's Lane was born in 1992 and quickly turned into a fast growing local Midwest business, selling sensuous lingerie and romantic gifts with a focus on sexual health and wellness. Now over 30 years and nearly 40 stores later, Lover's Lane has continued its belief system that 'Knowledge is Power.' We make every effort, and attribute our success, to properly educating our customers on the benefits of sexual health & wellness. When you shop at Lover's Lane, you are making a well-informed purchasing decision. Our stores are designed departmentally for ease of shopping: Our Romance SpecialistsTM are extensively educated on all our products from adult toys, lingerie, bedroom essentials, and so much more. A positive sex life builds self-esteem and confidence. Sexy has no age, no shape, no restrictions, and no inhibitions - everyone can be sexy! Lover's Lane will help you love who you are, love yourself, love your body, love your relationship!

Woman shopping for adult toy

What Makes Us Different - Welcome Lover®

We know that sex can be a sensitive, and even, uncomfortable subject. Our Romance SpecialistsTM are understanding, open-minded, discreet, and comfortable guiding you through the purchasing process. Lover's Lane is a judgement-free zone. Talking about sex is second-nature to us and we believe that everyone should enjoy a happy and healthy sex life! We provide a hassle-free shopping experience so that when it comes to purchasing adult toys, lingerie, or any other products it is simple, educational, and most importantly, not overwhelming. Lover's Lane prides itself on our staff being well-educated, researchers, and quality test controllers. Once we provide you with the knowledge, features, and benefits, all you have to do is select the right merchandise for you and your desires!

Couple Laughing with Shopping Bags

Local -vs- Internet - We Sell Fun®

Since internet stores emerged, price matching has become a phenomenon. Unfortunately, when customers choose to purchase online versus in-store, they aren't necessarily getting what they paid for. Internet stores have been known to sell discontinued products that may be years old or first generations. In many cases, fulfillment for online retailers comes from overseas and/or remote locations making them difficult to contact, hold accountable, and lack customer support. When it comes to Lover's Lane, we pride ourselves on outstanding customer service! Our goal is to always make sure customers are aware of warranties, supply in-store tutorials, quality control, and are purchasing the best products for our customers' needs. Because Lover's Lane is local, our business supports the same community you do. We offer immediate gratification for buying in-store and if you choose to shop at, orders generally arrive in 1 to 2 business days. Most importantly, buying in-store versus online allows you to select your items mindfully by comparing, feeling the materials, or the vibration and functions. Buy online, pick-up in store is also available. Of course, trying on the lingerie, shoes, and other apparel allows you to make sure your choices fit and bring out your sexiness and confidence.

Couple with Lube and Single Woman In Shower With Toy

Sexual Health & Wellness - Sexy Is A Feeling™

Sex toys are for everyone, PERIOD. Deciding to introduce a sex toy or something new to the bedroom can be a game-changer. Studies have shown that bringing toys to the bedroom actually increases romantic encounters and improves a couple's sex life. The use of sex toys is known to relieve stress, increase self-esteem, and improve one's sexual self-awareness. Lover's Lane helps you take the guessing out of the gamble of what are the best toys, lubes, stimulants, etc! Don't get lost in the world of endless possibilities; we are here to provide all the tips & tricks, fun, and knowledge for your unique questions, desires, needs, and romantic situations.

Couple Laying In Bed

Always New, Always Exciting®  - Bedroom Essentials, Fashion, and Fun

Keeping up with the sexiest styles of lingerie, best new adult toys, and the hottest bedroom essentials is our job. Lover's Lane wants to make sure our customers feel amazing, confident, and sexy when they slip on that perfectly hand-picked piece of lingerie or bring something new into the bedroom. Our Romance SpecialistsTM are always up to date on the latest trends of intimate fashion and new high-tech toys! Shop our extensive collection of women's lingerie ranging from petite, regular, and plus sizes. Looking for a gift to spice things up or have a party you're planning? We have a huge collection of gifts for Bachelorette parties, birthdays, anniversaries, or just because! Stay in touch with us by signing up for our email notification of special offers, discounts, and the latest trends!

Loyalty Program®  - Love Has Rewards®

Lover’s Lane wants to be more than just friends with benefits. We want to enroll you into our Frequent Lover loyalty program, and give some love back for being a loyal member. Love Has Rewards so start rewarding yourself with points for every purchase, and receive exclusive discounts and special offers that only true Frequent Lovers will be offered. We will even show you some love during your birthday and anniversary months too! For more details, and to start getting the love you deserve, sign up for Lover's Lane Loyalty today!

Intimacy Advisor Lovers Lane Blog

Intimacy Advisor SM - The More You Know, The Better It Gets®

Want to know the latest sexy little secrets? Check out the Lover's Lane blog for a dose of sex tips, tricks, advice, and awareness. At the Intimacy Advisor SM, you'll learn from our sexperts the ins and outs of the hottest sex toys and sensuous lingerie, also find out what will drive your partner crazy in bed! These secrets deserve to be shared, and at, we love to give you more than a peek! There are special guests helping to answer your questions, as well as posts to get you in the mood for love. Log on today and spice up your love life...tonight®.

Sales and Savings - What's Your Orgasm Worth SM

At Lover’s Lane, we run sales throughout the year, so stay tuned in! To find amazing deals, sign up for the Lover's Lane email list and you'll be the first to know about all our promotions, specials, and incentives, including our LOVE BUCKS® program that provides discounts on in-store’s just one of the ways we show appreciation to all our customers!

Woman With Coupon Book

Love Club Coupon Book - Our Passion Is Your Pleasure

Is looking for a deal your passion? We want to reward you with More Romance, More Intimacy, More Often®, with our one-of-a-kind Love Club Coupon Book. Inside, there are major savings on Lover’s Lane purchases made in-store. Plus, to sweeten the deal, there are 40 favor coupons that you can pass on to your lover for steamy requests that will bring the two of you closer together. Save money and amp up your sex life...what could be better?

Valentine's Day - Love Is All You Need®

Valentine’s Day is Lover’s Lane's time to shine, and we work extra hard to make sure you find a gift that lets your partner know how much you’re in love. There are tantalizing styles of lingerie, from babydolls to teddies, chemises to corsets, cami sets, bustiers, gowns and robes, Lover’s Lane has you covered, barely! We strive to make any body type comfortable and sexy, and offer an array of sizes that are perfect, from petite to the curvy sizes. If you want to experience new and exciting sensations, check out Lover’s Lane massage products, which include Shunga, Intimate Earth, High on Love, and Kama Sutra, they’re so popular that you’ll be a repeat customer literally overnight! Valentine’s doesn’t always mean you will spend the entire day in bed, and Lover’s Lane has options for going out as well, including sexy clubwear, and outfits that will flatter your figure; you'll find a sexy selection of dresses, tops and skirts.

Two women in makeup

Halloween & Halloween Lane SM  - Be The Fantasy SM

No one ever wants to show up at a Halloween party and experience 'the same costume syndrome,' that awful feeling of wearing the same sexy costume as someone else! That’s why at Lover’s Lane®, we have hundreds of accessories that you can mix and match to make a look that is one of a kind! Be uniquely you; start off with an alluring wig, add a pair of sexy stockings, or maybe a pair of high heel shoes, gloves, body jewels and make any costume your very own. There are no rules, and you control how you want to look daring, alluring, or provocative. Dress up all year round, role play in a sexy police officer uniform, nurse, maid outfits, or be a naughty schoolgirl. Lover's Lane role play outfits are a guaranteed way to create a fun and interesting night!

Women in Holiday themed lingerie

Christmas & Holidays - Gifts For Grown Ups ®

Holidays are the time of year to spread some sexy love and cheer! Lover’s Lane will make your winter nights warm and toasty. Lover’s Lane offers unique holiday fashion that will make you the present that your partner can’t wait to unwrap! You’ll find the perfect excuse to stay home this holiday season when you shop at Lover’s Lane for the most sophisticated and high tech sex toys available! There are plenty of ways to play together® , including fun games and massage oils & lotions that will lead to anything but silent nights! There are also roleplay outfits and fetish gear to get you in the Be The Fantasy mode. When it comes to gift giving, there is only one place you can get something that lets your partner really know how much you love them...and Lover's Lane, where we have gifts for the Naughty and Nice!

E-Gift Cards - Best. Gifts. Ever.®

Sending your love is now a click away with Lover’s Lane e-gift cards! E-gift cards are easy to order, simply choose the card design, what denomination you would like to send, enter your loved one’s email address, and surprise them with a sexy gift that lets them know how important they are to you. Spice up your love life tonight, no matter where you are, with a Lover’s Lane e-gift card, redeemable in store and online.


Honesty & Privacy

Your privacy is important to us. We don't believe in spamming or sharing our customers' information to other companies. All in-store credit card purchases are billed from L. Lane (then store #). Internet purchases arrive in discreet secure packages with no indication of their contents and a return address from Lane Direct.

Shop with Confidence
Current Offers
Half Off Love Club Coupon Book

Half off the Love Club Coupon Book (retail $10) through 9/30/24 EST.

Grab This Deal!
Free Standard Shipping $39+

Standard shipping & handling is free with any $39+ purchase! Valid through 6/30/24 EST.

More Information